General Pants CO.

Market is a lifestyle-clothing brand based in Los Angeles, known for its bold graphic identity and carefully crafted cut-and-sew pieces. I had the opportunity to work on their exclusive launch in Australia at General Pants Co., collaborating closely with the wider creative team under the direction of the art director. The aim was to honour Market’s graphic heritage and bring a raw, hands-on feel to the campaign. I supported the execution of mixed media elements, helping bring the concept to life through layout design, texture exploration, and type treatment.

As part of the broader campaign, I also contributed to visually engaging and strategically aligned email marketing. I assisted in designing layouts, selecting on-brand colour palettes, and integrating typography and imagery to support both the brand story and campaign goals. Ensuring the assets worked seamlessly across digital platforms was a key part of my role, always with a focus on creating a memorable and cohesive brand experience.