RÉFORME

As the graphic designer for Reforme Beauty, I was involved from the ground up in shaping the brand’s visual identity. Working closely with the founder, I helped define the brand’s creative direction, from creating the brand name and tagline to developing a refined colour palette, typography, and overall tone of voice. I designed key assets across digital and print, including the website, social media content, packaging concepts, and EDMs. I also attended campaign shoots to ensure visual consistency and bring the brand’s vision to life across all touchpoints. This end-to-end creative involvement gave me the opportunity to build a cohesive and elevated identity for a beauty brand with a clear point of view.